Consumers have the power to help small producers

An informative video about fair trade, its procedures and impact in the world. Find out what your power as a consumer is!

Every purchase matters

When you buy Fair Trade Certified goods, you are making a choice that means quality products, improved lives and environmental protection. Every purchase matters. Consumers, by purchasing Fair Trade products can change this inequity in the world.

Fair Trade: Power of consumers

Fair Trade is a system that harnesses the power of the market to help alleviate poverty and generate significant global change; this is why the American consumer has so much power. By making small, simple changes to your everyday purchasing habits, such as choosing a cup of Fair Trade coffee or eating a Fair Trade banana, shoppers are able to vote with their dollar for a better world.